Earlier this month, Facebook announced that, starting in September, all Facebook ad campaigns - both new and existing - will be migrated to the platform's automated campaign budget allocation system, which aims to maximize ad performance by allocating more spend to higher performing ad sets.
Traditionally, mass media has offered brands the opportunity to reach very large audiences, blasting their messaging out as wide as possible in order to reach the relatively few interested consumers. But the evolution of social media marketing has provided new options to reach more specific audience subsets, and more niche focus helps to fuel word of mouth marketing and recommendations from trusted sources.
Are you covering all the essentials within your social media marketing strategy? How can you know that you're starting from the right foundation with your planning? One way to ensure you're on the right track is by applying the '5 P's' methodology, which can help to outline the essential strategic elements.
Social media advertising is the most cost-effective way to reach a targeted group of consumers - with the right strategy, social advertising can win you new customers, generate top-of-the-funnel awareness, and re-engage consumers at a very high rate. However, things don’t always function as they should when it comes to social ads. Due to ad competition and other factors, your ads may not be delivering at the pace you need to drive results.
Facebook Stories hasn't yet become an essential element of the on-platform experience, though usage of the option is growing. Sure, Stories are growing faster on Facebook's other properties (Instagram and WhatsApp), but the company still sees Stories, in general, as the future of social interaction, and one which will eventually usurp the News Feed as the main social sharing option
We’ve known about the downfall of newspapers for quite a while now. But this year the once-dominant industry’s demise hit a new low: Social media has overtaken print newspapers as a place where people find news.
2018 has been a fascinating year for personal branding. From the rise of micro-influencers to having influential personalities on nearly every platform, there seems to be no stopping the need for having a personal brand - whether you're behind a desk or behind a camera.
“Have no fear of perfection, you’ll never reach it”
“Art is not what you see, but what you make others see.”