Traditionally, mass media has offered brands the opportunity to reach very large audiences, blasting their messaging out as wide as possible in order to reach the relatively few interested consumers. But the evolution of social media marketing has provided new options to reach more specific audience subsets, and more niche focus helps to fuel word of mouth marketing and recommendations from trusted sources.Read More
Are you covering all the essentials within your social media marketing strategy? How can you know that you're starting from the right foundation with your planning? One way to ensure you're on the right track is by applying the '5 P's' methodology, which can help to outline the essential strategic elements.Read More
Are you looking for ways to drive more traffic to your eCommerce website? Have you considered how a YouTube marketing campaign can increase online sales?Read More
When managing your social media campaigns, one of the most important things you need to get right is your branding. If you create a brand that resonates with your audience, and you reflect that across all your social media profiles and content, your audience will come to trust you more.
That boost in trust will result in more engagement, more followers, and eventually, more traffic and sales. In this post, I'm going to outline four ways in which you can effectively build your brand presence through your social media posts - and why you should do so.Read More
After announcing it back in September, and rolling out an initial test with selected users last month, Twitter is now bringing it's new 'Sparkle' button to all users, which will enable everyone to easily opt out of the algorithm-defined feed and see the most recent tweets from those they follow first.Read More
Given the complexity of Facebook’s algorithm, you can’t simply throw a dart and hope to land on a winning ad or audience. I’ve been working with Facebook ads for close to a decade, and have personally managed tens of millions of dollars for hundreds of clients, which has helped refine and improve my understanding of, and approach to the platform's various ad offerings.
So what have I learned? While everyone else is doing the same thing, and achieving mediocre results, you can increase your competitive advantage by intelligently engaging your top prospects.
Here are three tips on how to do just that:Read More
What is the best social media strategy for your business?
Getting results from social media is getting more and more difficult as the “noise” increases. In the US alone, about 88% of businesses use social media for marketing purposes. That is quite a bit of competition, but with the right strategies in place, you can stand out and reach your target audience.Read More
Dr Guy Bunker, Senior Vice President, Products & Marketing, says if companies continue to ignore – or misunderstand – the threat that social media poses, it will become the go-to platform for cybercriminals to gain sensitive information or cause huge reputational damage when silly mistakes are missed.Read More