Director Alma Har’el disrupted the ad world with Free the Bid, a searchable platform of women directors. Now she’s going to diversify entertainment.Read More
“The tools we’re introducing are to help our creative partners to get more real-time data and understanding about their work,” says Sadie Thoma, Google’s director of U.S. creative partnerships, “so they can learn and make sure it’s as effective as possible.”Read More
Earlier this month, Facebook announced that, starting in September, all Facebook ad campaigns - both new and existing - will be migrated to the platform's automated campaign budget allocation system, which aims to maximize ad performance by allocating more spend to higher performing ad sets.Read More
Traditionally, mass media has offered brands the opportunity to reach very large audiences, blasting their messaging out as wide as possible in order to reach the relatively few interested consumers. But the evolution of social media marketing has provided new options to reach more specific audience subsets, and more niche focus helps to fuel word of mouth marketing and recommendations from trusted sources.Read More
Social media advertising is the most cost-effective way to reach a targeted group of consumers - with the right strategy, social advertising can win you new customers, generate top-of-the-funnel awareness, and re-engage consumers at a very high rate. However, things don’t always function as they should when it comes to social ads. Due to ad competition and other factors, your ads may not be delivering at the pace you need to drive results.Read More
1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.Read More
Given the complexity of Facebook’s algorithm, you can’t simply throw a dart and hope to land on a winning ad or audience. I’ve been working with Facebook ads for close to a decade, and have personally managed tens of millions of dollars for hundreds of clients, which has helped refine and improve my understanding of, and approach to the platform's various ad offerings.
So what have I learned? While everyone else is doing the same thing, and achieving mediocre results, you can increase your competitive advantage by intelligently engaging your top prospects.
Here are three tips on how to do just that:Read More
What is the best social media strategy for your business?
Getting results from social media is getting more and more difficult as the “noise” increases. In the US alone, about 88% of businesses use social media for marketing purposes. That is quite a bit of competition, but with the right strategies in place, you can stand out and reach your target audience.Read More
Dr Guy Bunker, Senior Vice President, Products & Marketing, says if companies continue to ignore – or misunderstand – the threat that social media poses, it will become the go-to platform for cybercriminals to gain sensitive information or cause huge reputational damage when silly mistakes are missed.Read More