Posts in industry news
How do Micro-Influencers View Brand Partnerships?

Traditionally, mass media has offered brands the opportunity to reach very large audiences, blasting their messaging out as wide as possible in order to reach the relatively few interested consumers. But the evolution of social media marketing has provided new options to reach more specific audience subsets, and more niche focus helps to fuel word of mouth marketing and recommendations from trusted sources.

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4 Ways to Optimize Social Ad Delivery

Social media advertising is the most cost-effective way to reach a targeted group of consumers - with the right strategy, social advertising can win you new customers, generate top-of-the-funnel awareness, and re-engage consumers at a very high rate. However, things don’t always function as they should when it comes to social ads. Due to ad competition and other factors, your ads may not be delivering at the pace you need to drive results.

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Facebook Adds New CTA Stickers for Page Stories

Facebook Stories hasn't yet become an essential element of the on-platform experience, though usage of the option is growing. Sure, Stories are growing faster on Facebook's other properties (Instagram and WhatsApp), but the company still sees Stories, in general, as the future of social interaction, and one which will eventually usurp the News Feed as the main social sharing option

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